Under Armour unveils tech-filled and performance-led flagship store in Dubai Mall

Under Armour has opened it’s newest, and biggest, store in the Middle East at The Dubai Mall.
The 1,300 sqm store is Under Armour’s biggest single-floor store in the world and offers a one-of-a- kind shopping experience. Along with the brand’s iconic clothing and footwear ranges, the new flagship store will be home to essential exercise equipment and state-of-the-art activations for a tailored shopping experience.
With a focus on sporting performance, atheltes will find the latest Project Rock apparel, Iso-Chill Running and Training gear.
Shoppers have access to an advanced 3D Foot Scanner that uses AI technology to scan the customer’s foot in order to find perfect-fitting shoes, whether they are looking for stability and performance for high-intensity training or maximum comfort for daily wear.
What’s more, the Pick and Learn interactive system gives customers unparalleled access to Under Armour’s full range of footwear and the option to browse and compare details from size, fit and style to price and design. Information is displayed on the store’s smart touchscreens, which allows the Pick and Learn system to help customers make detailed and informed comparisons and decisions before purchasing.

Far from being a standard shop, the store will let consumers connect to a range of customised workout experiences and challenges that cater to all levels and abilities. Customers can explore these workouts via touch screens around the mall, as well as checking out fitness routes to help burn
extra calories.
Customers have a place to sit and relax with the Under Armour Chill Out Lounge, which is equipped with a mobile phone charging station.
Lee Devon, Vice President for Under Armour Middle East said; “Opening the new flagship store in The Dubai Mall is a proud moment for Athlocity and the Under Armour brand, this will be our biggest store in the region and is a perfect fit for the world’s biggest mall, an iconic retail destination.”

“Under Armour’s new location in The Dubai Mall is a fitness destination that will expertly meet the needs of all our customers in a modern, state-of-the-art and immersive environment.
Offering an unrivaled sports shopping experience, we’re excited to welcome customers to our newest store and share Under Armour’s commitment to performance, health and enjoyment to help everyone reach their sporting goals.”
The new Under Armour store at Dubai Mall is open now.