Skylar Diggins-Smith is building her own brand of WNBA greatness

WNBA superstar Skylar-Diggins Smith illustrates the value of brand-building in women’s sports as players continue to fight for equal pay and representation. Who is the face of the WNBA? It’s impossible to choose one woman to represent the entire brand of American professional basketball over its 26-year history. Perhaps that’s why the WNBA still hasn’t […]

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