New Balance has announced a strategic partnership with UPANDRUNNING.
This collaboration connects two innately aligned businesses to drive their shared interests and common goal; to get people UPANDRUNNING to their optimal performance; considering function, fitness, and injuries elements.
Stuart Henwood, General Manager of New Balance Middle East & Africa, said: “New Balance is extremely proud to announce it will be partnering with UPANDRUNNING, one of the most advanced and dynamic sports clinics in the region.
“The long-standing heritage of both companies is steeped in helping and supporting people to move better. We are very much looking forward to providing the latest best in class products, innovation and activations across Footwear and Apparel.
“We are confident that these will provide great excitement and value to UPANDRUNNING, plus their clients.”
Together the brands are looking forward to a long-lasting partnership with an innovative, co-operative strategy already planned for launch in the new year.
“We are delighted with this new partnership and believe this joint initiative will have a hugely positive impact on both our patients and New Balance customers,” said Anna Zickerman, Founder, Owner and Medical Director at UPANDRUNNING.
“Assessing movement patterns and analysing running style provides our clinicians with more intelligence, allowing us to recommend the optimal New Balance trainer fit, inspiring each and every person to perform at their best.”
(New Balance).
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