The Sports Industry Awards returned with a bang as 200 guests packed the W Hotel Great Ball Room for the gala ceremony.
\nWhile adhering to strict social distancing rules, guests were greeted by a video message and opening speech from Bassam Nawfal, Managing Director of hosts Sport360X.
\nTitle Partner: TikTok partnered with SPIA
\nThe event, which saw TikTok as the Title Partner,\u00a0recognised the achievements of individuals, organisations, facilities and campaigns that have contributed to the development of sport in the region. Winners were selected by an independent panel of judges, made up of industry experts chosen for their skills and experience within the Middle East sporting industry, as well as some publicly voted categories voted for by fans.
\nBallroom: The event took place at the W Hotel, Palm Jumeirah
\nRepresentatives of TikTok presented a special accolade to social media star Walid Yari for the TikTok Sports Creator Award. The night also saw a number of influencers and media personalities in attendance along with those nominated for awards. This was the first time in SPIA\u2019s eight-year-history that a Title Partner has honoured a guest with this special individual award. TikTok has been involved in a number of sporting collaborations over the past twelve months and continued its support of the Middle Eastern sporting community by partnering with SPIA for this year\u2019s ceremony.
\nAs a platform TikTok has grown exponentially in the Middle East and its presence was felt at the gala ceremony with the inclusion of a branded photo wall, giant hanging banners, video announcements and award presentations made by TikTok representatives.
\nVictorious: Winners posed by the SPIA photo wall
\nThe gala ceremony, held at W Hotel, Palm Jumeirah, saw notable wins for Top Golf in the Best Integrated Sports Marketing Campaign of the Year, the gold award in the Best Live Experience at a Professional Sports Event category went to Abu Dhabi F1 Grand Prix with Mubadala World Tennis Championship picking up the silver award.
\nAl Jazira Football Club and TikTok were victorious in the Best Sponsorship Collaboration of the Year award. Ultimate Athletics scooped the top gong in the Best Sports Youth Academy or Organisation of the Year category.
\nAlong with TikTok, SPIA 2021 was being supported by YouGov Sport, a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights, Global Traveler USA as the official media partner and premium shopping experience provider, Ninjoo.
\nSPIA 2021 Winners<\/p>\n
Best Sports Brand, Retail or Product Activation of the Year<\/p>\n
Gold: Ventum Racing Middle East
\nSilver: Enduro Supply – On Running Middle East<\/p>\n
Best Sports Event Supplier of the Year<\/p>\n
Gold: Nielsen Sports Middle East
\nSilver: 7Production<\/p>\n
Sports Business Leader of the Year<\/p>\n
Gold: Fleur Castle
\nSilver: Mehran Rowshan
\nBronze: Michelle Kuehn<\/p>\n
Best E-Sports Campaign of the Year<\/p>\n
Gold: Move to Game – Saudi Sports For All Federation\/SAFEIS\/Vanguard
\nSilver: Intel Arabian Cup – Riot Games<\/p>\n
Best Recreational Sports Facility of the Year<\/p>\n
Gold: Bounce Sports Club
\nSilver: Basketball Hub Dubai<\/p>\n
Best Sports Event of the Year<\/p>\n
Gold: Daman World Triathlon Abu Dhabi
\nSilver: Mubadala World Tennis Championship<\/p>\n
Best Integrated Sports Marketing Campaign of the Year<\/p>\n
Gold: Topgolf Dubai – Dubai Golf
\nSilver: FC Barcelona Platinum Credit Card – RAKBANK
\nBronze: Ladies First – Golf Saudi\/Performance54<\/p>\n
Best Sports F&B Venue of the Year<\/p>\n
Gold: The Sailors Restaurant
\nSilver: McGettigan’s<\/p>\n
Best Sports CSR Initiative of the Year<\/p>\n
Gold: Ladies First Club – Golf Saudi\/Performance54
\nSilver: Embrace Beirut 5 KM Charity Race – Beirut Marathon Association
\nBronze: Gifting Healthcare Frontliners – Skechers<\/p>\n
Best Live Experience at a Professional Sports Event<\/p>\n
Gold: Abu Dhabi F1 Grand Prix
\nSilver: Mubadala World Tennis Championship<\/p>\n
Best Sports Brand of the Year<\/p>\n
New Balance
\nReebok<\/p>\n
Best Sponsorship Collaboration of the Year<\/p>\n
Gold: Al Jazira Football Club\/TikTok
\nSilver: Al Masaood Group\/Special Olympics World Games Abu Dhabi
\nBronze: New Balance\/Ultimate Athletics<\/p>\n
Best Sports Youth Academy or Organisation of the Year<\/p>\n
Gold: Ultimate Athletics
\nSilver: Zayed Sports City Academy
\nBronze: LaLiga Academy<\/p>\n
Best Youth Development Project of the Year<\/p>\n
Mubadala Tennis in Schools – Zayed Sports City
\nADNOC Yas in Schools – Yas Marina Circuit<\/p>\n
Best Sports Event Organiser of the Year<\/p>\n
High 5 Events
\nTwedex<\/p>\n
Best E-Sports Tournament of the Year<\/p>\n
eUAEPL – Zawaya Gaming
\nIntel Arabian Cup Season 1: League of Legends – Riot Games<\/p>\n
Sports Media Personality of the Year<\/p>\n
Mohammed Awaad
\nCharbel Krayem
\nNathalie Mamo<\/p>\n
The TikTok Award for Sports Creator<\/p>\n
Walid Yari<\/p>\n","protected":false},"excerpt":{"rendered":"
The Sports Industry Awards returned with a bang as 200 guests packed the W Hotel Great Ball Room for the gala ceremony.
\nWhile adhering to strict social distancing rules, guests were greeted by a video message and opening speech from Bassam Nawfal, Managing Director of hosts Sport360X.
\nTitle Partner: TikTok partnered with SPIA
\nThe event, which saw TikTok as the Title Partner,\u00a0recognised the achievements of individuals, organisations, facilities and campaigns that have contributed to the development of sport in the region. Winners were selected by an independent panel of judges, made up of industry experts chosen for their skills and experience within the Middle East sporting industry, as well as some publicly voted categories voted for by fans.
\nBallroom: The event took place at the W Hotel, Palm Jumeirah
\nRepresentatives of TikTok presented a special accolade to social media star Walid Yari for the TikTok Sports Creator Award. The night also saw a number of influencers and media personalities in attendance along with those nominated for awards. This was the first time in SPIA\u2019s eight-year-history that a Title Partner has honoured a guest with this special individual award. TikTok has been involved in a number of sporting collaborations over the past twelve months and continued its support of the Middle Eastern sporting community by partnering with SPIA for this year\u2019s ceremony.
\nAs a platform TikTok has grown exponentially in the Middle East and its presence was felt at the gala ceremony with the inclusion of a branded photo wall, giant hanging banners, video announcements and award presentations made by TikTok representatives.
\nVictorious: Winners posed by the SPIA photo wall
\nThe gala ceremony, held at W Hotel, Palm Jumeirah, saw notable wins for Top Golf in the Best Integrated Sports Marketing Campaign of the Year, the gold award in the Best Live Experience at a Professional Sports Event category went to Abu Dhabi F1 Grand Prix with Mubadala World Tennis Championship picking up the silver award.
\nAl Jazira Football Club and TikTok were victorious in the Best Sponsorship Collaboration of the Year award. Ultimate Athletics scooped the top gong in the Best Sports Youth Academy or Organisation of the Year category.
\nAlong with TikTok, SPIA 2021 was being supported by YouGov Sport, a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights, Global Traveler USA as the official media partner and premium shopping experience provider, Ninjoo.
\nSPIA 2021 Winners<\/p>\n
Best Sports Brand, Retail or Product Activation of the Year<\/p>\n
Gold: Ventum Racing Middle East
\nSilver: Enduro Supply \u2013 On Running Middle East<\/p>\n
Best Sports Event Supplier of the Year<\/p>\n
Gold: Nielsen Sports Middle East
\nSilver: 7Production<\/p>\n
Sports Business Leader of the Year<\/p>\n
Gold: Fleur Castle
\nSilver: Mehran Rowshan
\nBronze: Michelle Kuehn<\/p>\n
Best E-Sports Campaign of the Year<\/p>\n
Gold: Move to Game \u2013 Saudi Sports For All Federation\/SAFEIS\/Vanguard
\nSilver: Intel Arabian Cup \u2013 Riot Games<\/p>\n
Best Recreational Sports Facility of the Year<\/p>\n
Gold: Bounce Sports Club
\nSilver: Basketball Hub Dubai<\/p>\n
Best Sports Event of the Year<\/p>\n
Gold: Daman World Triathlon Abu Dhabi
\nSilver: Mubadala World Tennis Championship<\/p>\n
Best Integrated Sports Marketing Campaign of the Year<\/p>\n
Gold: Topgolf Dubai \u2013 Dubai Golf
\nSilver: FC Barcelona Platinum Credit Card \u2013 RAKBANK
\nBronze: Ladies First \u2013 Golf Saudi\/Performance54<\/p>\n
Best Sports F&B Venue of the Year<\/p>\n
Gold: The Sailors Restaurant
\nSilver: McGettigan\u2019s<\/p>\n
Best Sports CSR Initiative of the Year<\/p>\n
Gold: Ladies First Club \u2013 Golf Saudi\/Performance54
\nSilver: Embrace Beirut 5 KM Charity Race \u2013 Beirut Marathon Association
\nBronze: Gifting Healthcare Frontliners \u2013 Skechers<\/p>\n
Best Live Experience at a Professional Sports Event<\/p>\n
Gold: Abu Dhabi F1 Grand Prix
\nSilver: Mubadala World Tennis Championship<\/p>\n
Best Sports Brand of the Year<\/p>\n
New Balance
\nReebok<\/p>\n
Best Sponsorship Collaboration of the Year<\/p>\n
Gold: Al Jazira Football Club\/TikTok
\nSilver: Al Masaood Group\/Special Olympics World Games Abu Dhabi
\nBronze: New Balance\/Ultimate Athletics<\/p>\n
Best Sports Youth Academy or Organisation of the Year<\/p>\n
Gold: Ultimate Athletics
\nSilver: Zayed Sports City Academy
\nBronze: LaLiga Academy<\/p>\n
Best Youth Development Project of the Year<\/p>\n
Mubadala Tennis in Schools \u2013 Zayed Sports City
\nADNOC Yas in Schools \u2013 Yas Marina Circuit<\/p>\n
Best Sports Event Organiser of the Year<\/p>\n
High 5 Events
\nTwedex<\/p>\n
Best E-Sports Tournament of the Year<\/p>\n
eUAEPL \u2013 Zawaya Gaming
\nIntel Arabian Cup Season 1: League of Legends \u2013 Riot Games<\/p>\n
Sports Media Personality of the Year<\/p>\n
Mohammed Awaad
\nCharbel Krayem
\nNathalie Mamo<\/p>\n
The TikTok Award for Sports Creator<\/p>\n
Walid Yari<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/76724"}],"collection":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76724"}],"version-history":[{"count":2,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/76724\/revisions"}],"predecessor-version":[{"id":76726,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/76724\/revisions\/76726"}],"wp:attachment":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}