As the global events industry regains momentum following a period of uncertainty, a new fitness competition is launching in Dubai, one that shifts the focus away from elite performance and toward personal progress and participation.
\nXX | HER EDITION, a Dubai-born female fitness event, has been created specifically for women who are new to functional fitness or returning after time away. In an industry traditionally dominated by elite athletes and high-performance competition, XX is designed to make fitness more accessible, prioritising participation and community, while making competition more approachable.
\nTaking place on May 14, in partnership with GMG, the debut event will welcome 160 women to take part in a 30-minute functional fitness challenge completed in pairs. The format is designed to offer women the opportunity to experience the energy of competition in a uniquely supportive and inclusive environment.
\nThe event brings together leading home-grown concepts and international brands from GMG\u2019s portfolio \u2013 including Geant, Sun & Sand Sports and Supercare \u2013 alongside brands such as Built For Athletes and Science in Sport. All aligning with a shared vision to support women\u2019s health, fitness, and wellbeing at a grassroots level. Hosting the event will be Rich Hayes, well-known podcast host and radio DJ, bringing his signature energy to the competition floor.
\nBehind XX | HER EDITION is Hannah Hall, CEO of Grassports and a seasoned event designer with over 16 years of experience delivering major sporting events across the UAE. Her portfolio includes industry-leading projects such as the DP World ILT20, Spinneys Dubai 92 Cycle Challenge, Arabian Warrior, and Women\u2019s Epic Arabia.
\nHannah Hall comments, \u201cSports and fitness events need a shake-up. There has been too much focus on elite performance for too long. XX | HER EDITION is about creating a platform for everyday women, those starting out, returning, or simply looking for a new challenge in a supportive environment. Participation should be celebrated just as much as performance.\u201d
\nShe continues,\u201cWe\u2019re also seeing a shift in how brands want to engage with communities. Our partners understand that investing in real people, real journeys, and accessible fitness experiences has far greater long-term impact.\u201d
\nFlorian H\u00fcthmair, President \u2013 Everyday Goods, said: \u201cWe aim to be an enabler for community events by bringing active living-inspired experiences to our customers. Through partnerships like XX | HER EDITION, we\u2019re helping create welcoming spaces where women can show up, try something new, and feel supported\u2014whether they\u2019re just starting out or returning to fitness. Our objective is simple: to bring people together through movement and create environments where communities can connect, grow, and thrive.\u201d
\nHe continues: \u201cAt G\u00e9ant we will continue to create in-store experiences for families and beyond, becoming the everyday premium food retail space where quality is daily and shopping is exciting.
\n\u201cOur strategy revolves around food culture, music & art, and sports & active living. Our objective is to make G\u00e9ant a true community hub\u2014bringing people together through curated experiences, supporting healthier everyday choices, and creating a space where families and communities can connect, discover, and thrive.\u201d
\nFollowing its launch, XX | HER EDITION will expand into a four-event series, including indoor summer editions and a trail-based event planned for winter 2026, continuing to grow its inclusive fitness community across the region.
\nWith its focus on accessibility, empowerment, and community, XX | HER EDITION is set to introduce a more inclusive and inspiring approach to fitness competition for women in the UAE.
\nRegister at HOPASPORTS:\u00a0https:\/\/www.hopasports.com\/en\/event\/xx-her-edition<\/p>\n","protected":false},"excerpt":{"rendered":"
As the global events industry regains momentum following a period of uncertainty, a new fitness competition is launching in Dubai, one that shifts the focus away from elite performance and toward personal progress and participation.
\nXX | HER EDITION, a Dubai-born female fitness event, has been created specifically for women who are new to functional fitness or returning after time away. In an industry traditionally dominated by elite athletes and high-performance competition, XX is designed to make fitness more accessible, prioritising participation and community, while making competition more approachable.
\nTaking place on May 14, in partnership with GMG, the debut event will welcome 160 women to take part in a 30-minute functional fitness challenge completed in pairs. The format is designed to offer women the opportunity to experience the energy of competition in a uniquely supportive and inclusive environment.
\nThe event brings together leading home-grown concepts and international brands from GMG\u2019s portfolio \u2013 including Geant, Sun & Sand Sports and Supercare \u2013 alongside brands such as Built For Athletes and Science in Sport. All aligning with a shared vision to support women\u2019s health, fitness, and wellbeing at a grassroots level. Hosting the event will be Rich Hayes, well-known podcast host and radio DJ, bringing his signature energy to the competition floor.
\nBehind XX | HER EDITION is Hannah Hall, CEO of Grassports and a seasoned event designer with over 16 years of experience delivering major sporting events across the UAE. Her portfolio includes industry-leading projects such as the DP World ILT20, Spinneys Dubai 92 Cycle Challenge, Arabian Warrior, and Women\u2019s Epic Arabia.
\nHannah Hall comments, \u201cSports and fitness events need a shake-up. There has been too much focus on elite performance for too long. XX | HER EDITION is about creating a platform for everyday women, those starting out, returning, or simply looking for a new challenge in a supportive environment. Participation should be celebrated just as much as performance.\u201d
\nShe continues,\u201cWe\u2019re also seeing a shift in how brands want to engage with communities. Our partners understand that investing in real people, real journeys, and accessible fitness experiences has far greater long-term impact.\u201d
\nFlorian H\u00fcthmair, President \u2013 Everyday Goods, said: \u201cWe aim to be an enabler for community events by bringing active living-inspired experiences to our customers. Through partnerships like XX | HER EDITION, we\u2019re helping create welcoming spaces where women can show up, try something new, and feel supported\u2014whether they\u2019re just starting out or returning to fitness. Our objective is simple: to bring people together through movement and create environments where communities can connect, grow, and thrive.\u201d
\nHe continues: \u201cAt G\u00e9ant we will continue to create in-store experiences for families and beyond, becoming the everyday premium food retail space where quality is daily and shopping is exciting.
\n\u201cOur strategy revolves around food culture, music & art, and sports & active living. Our objective is to make G\u00e9ant a true community hub\u2014bringing people together through curated experiences, supporting healthier everyday choices, and creating a space where families and communities can connect, discover, and thrive.\u201d
\nFollowing its launch, XX | HER EDITION will expand into a four-event series, including indoor summer editions and a trail-based event planned for winter 2026, continuing to grow its inclusive fitness community across the region.
\nWith its focus on accessibility, empowerment, and community, XX | HER EDITION is set to introduce a more inclusive and inspiring approach to fitness competition for women in the UAE.
\nRegister at HOPASPORTS:\u00a0https:\/\/www.hopasports.com\/en\/event\/xx-her-edition<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/511193"}],"collection":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=511193"}],"version-history":[{"count":2,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/511193\/revisions"}],"predecessor-version":[{"id":511195,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/511193\/revisions\/511195"}],"wp:attachment":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=511193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=511193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=511193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}