{"id":501135,"date":"2026-05-05T02:36:48","date_gmt":"2026-05-05T02:36:48","guid":{"rendered":"https:\/\/sportinfo.pro\/?p=501135"},"modified":"2026-05-05T05:26:20","modified_gmt":"2026-05-05T05:26:20","slug":"crickets-brazen-attempt-to-cash-in-on-work-from-home-trend","status":"publish","type":"post","link":"https:\/\/sportinfo.pro\/?p=501135","title":{"rendered":"Cricket&#039;s brazen attempt to cash in on work from home trend"},"content":{"rendered":"<p>Working from home is the new normal for millions of people in the UK, and Surrey County cricket club has spotted an opportunity to galvanize attendance at its south London ground.<\/p>\n<p>Surrey, one of the most successful teams in England, is encouraging hybrid workers to come and do their jobs at The Kia Oval, the 180-year-old ground just south of the River Thames.<\/p>\n<p>Over the winter, it upgraded the Wi-Fi and set aside work areas with desks, access to power and clear views of the game. \u201cWork From Oval,\u201d it&#x27;s been dubbed.<\/p>\n<p><strong>READ MORE:<\/strong> <a href=\"https:\/\/www.nine.com.au\/sport\/nrl\/news-2026-jarome-luai-png-chiefs-signing-impact-phil-gould-clubs-comments-100-footy-20260504-p5ztrz.html\"><strong>Clubs &#x27;panicking&#x27; as Gould lifts lid on genuine PNG threat<\/strong><\/a><\/p>\n<p><strong>READ MORE:<\/strong> <a href=\"https:\/\/www.nine.com.au\/sport\/afl\/news-2026-essendon-bombers-matthew-lloyd-comments-brisbane-lions-whiteboard-leak-20260505-p5ztub.html\"><strong>Lloyd calls for Dons to weaponize ruthless whiteboard claims<\/strong><\/a><\/p>\n<p><strong>READ MORE:\ufeff<\/strong> <a href=\"https:\/\/www.nine.com.au\/sport\/football\/premier-league-2026-chelsea-jesse-derry-head-clash-video-loss-nottinkham-forest-20260505-p5ztrl.html\"><strong>Chelsea teen hospitalised after sickening clash on debut<\/strong><\/a><\/p>\n<p>It pondered whether it is the \u201cbest home office in the country\u201d and crucially assured would-be-workers that \u201cwe won\u2019t tell your boss.\u201d<\/p>\n<p>Over the three home four-day County Championship matches it has hosted this season, hundreds have taken up the chance to work at the Oval.<\/p>\n<p>England&#x27;s premier competition has been mocked for decades for its relatively low attendances \u2014 one man and his dog is a regularly voiced description, however unfair.<\/p>\n<p>That certainly wasn&#x27;t the case at The Kia Oval on Friday when Surrey hosted Sussex on the first day of their match. Over 6,000 attended, the crowd swelled by the glorious weather and the prospect of a full-day \u2014 more than seven hours \u2014 of cricket ahead.<\/p>\n<p><img data-id=\"b95775d2-d6c9-4fb8-aff5-184363a7b194\" src=\"https:\/\/prod.static9.net.au\/fs\/b95775d2-d6c9-4fb8-aff5-184363a7b194\" alt=\"A general view during day three of the Rothesay County Championship Division 1 match between Surrey and Sussex.\" data-width=\"1024\" data-height=\"576\" \/><\/p>\n<p>Though the ground has a capacity of around 27,500, that&#x27;s really not a bad crowd during a work day. The Oval does sell out for England test matches against other nations and for Surrey&#x27;s short-format games.<\/p>\n<p>Harry Ashton, director of Elite Finance Solutions, usually works from a coworking space in nearby Wimbledon. He jumped at the chance of working at the Oval for just 15 pounds ($20).<\/p>\n<p>\u201cIt\u2019s not quite as good as Lytham Cricket Club,\u201d he quipped, referencing his local club in the northwest of England.<\/p>\n<p>Ashton was joined later by some friends, and after a few hours of work, they enjoyed a beer or two.<\/p>\n<p><img data-id=\"3d4b3eac-ab9f-48b4-bcb8-2bb605e0331b\" src=\"https:\/\/sportinfo.pro\/wp-content\/uploads\/2026\/05\/3d4b3eac-ab9f-48b4-bcb8-2bb605e0331b\" alt=\"People seen working and watching the cricket. \" data-width=\"1024\" data-height=\"683\" \/><\/p>\n<p>In recent years, especially after the COVID-19 pandemic, it&#x27;s been evident that many people at the Oval have their laptops to hand. Arguably, the shift toward hybrid work has become the main legacy of the pandemic.<\/p>\n<p>Though more and more firms are forcing their staff to come into the office, more than a quarter of working adults in the UK work remotely part of the time, according to the Office for National Statistics.<\/p>\n<p>Critics argue that hybrid working is negatively impacting productivity, an individual&#x27;s work ethic and the wider economy as a whole.<\/p>\n<p>All the evidence on this particular Friday was that the dozens or so working at the ground were doing just that. Numbers were crunched and Zoom calls were held.<\/p>\n<p>\u201cI have great belief in life generally, if you treat someone like an adult, they will behave like an adult,\u201d said Neil Munro, owner of Munron Consulting Ltd.<\/p>\n<p>\u201cI don\u2019t see any downside provided everyone treats it with respect.\u201d<\/p>\n<p><img data-id=\"b0a9db01-c44f-49c4-9481-205e873eb6c6\" src=\"https:\/\/sportinfo.pro\/wp-content\/uploads\/2026\/05\/b0a9db01-c44f-49c4-9481-205e873eb6c6\" alt=\"A general view of supporters with grain during the County Championship.\" data-width=\"868\" data-height=\"488\" \/><\/p>\n<p>Matthew Balch, a freelance marketing consultant and a keen club cricketer himself, thinks Surrey&#x27;s example should be taken up by others.<\/p>\n<p>\u201cI think all of the counties should lean into the remote worker-freelancer market to grow attendances,\u201d he said.<\/p>\n<p>Some workers were a bit more coy.<\/p>\n<p>One 46-year-old woman working for a global company insisted on maintaining her anonymity, voicing concerns about how she would be perceived.<\/p>\n<p>There&#x27;s still a stigma.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Working from home is the new normal for millions of people in the UK, and Surrey County cricket club has spotted an opportunity to galvanize <a class=\"mh-excerpt-more\" href=\"https:\/\/sportinfo.pro\/?p=501135\" title=\"Cricket&#039;s brazen attempt to cash in on work from home trend\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":501137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/501135"}],"collection":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=501135"}],"version-history":[{"count":3,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/501135\/revisions"}],"predecessor-version":[{"id":501141,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/501135\/revisions\/501141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/media\/501137"}],"wp:attachment":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=501135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=501135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=501135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}