{"id":481420,"date":"2025-11-26T22:54:50","date_gmt":"2025-11-26T23:54:50","guid":{"rendered":"https:\/\/sportinfo.pro\/?p=481420"},"modified":"2025-11-27T04:24:26","modified_gmt":"2025-11-27T04:24:26","slug":"doesnt-scream-toughness-tuqiri-clips-weird-new-broncos-logo","status":"publish","type":"post","link":"https:\/\/sportinfo.pro\/?p=481420","title":{"rendered":"'Doesn't scream toughness': Tuqiri clips 'weird' new Broncos logo"},"content":{"rendered":"

Lote Tuqiri\ufeff reckons the new Broncos<\/a> logo "doesn't scream toughness" and fellow Brisbane premiership-winning hero Steve Renouf believes the horse's head looks "trapped".<\/p>\n

Another premiership-winning Brisbane star of yesteryear, champion outside back Brent Tate, reckons the new logo is "pretty slick-lookin'" and thinks highly of the meaning behind it \u2014 but he's turned his nose up at the dropping of the word "Broncos".<\/p>\n

The Broncos on Wednesday unveiled their first brand refresh<\/a> since 2006\ufeff, revealing a new logo described by Adam Reynolds<\/a> as "special" and introducing a battle cry: We charge on<\/em>.<\/p>\n

READ MORE:<\/strong> Stuart's arms open as young Bronco pushes for early release\ufeff<\/strong><\/a><\/p>\n

READ MORE:<\/strong> 'Costly' word that outrages an entire nation rocks cricket game<\/strong><\/a><\/p>\n<\/p>\n

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The new logo features a forward-facing Bronco, a shield nodding to the club's original logo from 1988, and the Brisbane River.<\/p>\n

Notably, the word "Broncos" is gone and the word "Brisbane" has been shifted to the top of the logo.\ufeff<\/p>\n

\"Lockyer<\/p>\n

The Broncos, who enlisted the brains of global brand agency DDB Group for the refresh, are clearly wanting to ward off the Dolphins<\/a> as the NRL<\/a>'s newest club tries to encroach on their turf.<\/p>\n

Tuqiri,\ufeff a star of the Broncos side that won the NRL title in 2000, panned the rebrand in a chat with Wide World of Sports.<\/p>\n

"It doesn't scream toughness, I don't think. \ufeffThis is a new era and it's got off to a good start [with this year's NRL and NRLW<\/a> grand final wins]. It's a bit weird; they've spent a lot of money on something that looks pretty plain. It looks a bit like that chess piece, the knight," Tuqiri said.<\/p>\n

"When you look at the Broncos and the history of the logo, it shows innovation, but this seems to be going with the flow rather than something different.<\/p>\n

"The original [logo] from 1988 \u2014 I love that, the Bronco coming out of the shield."<\/p>\n

https:\/\/x.com\/brisbanebroncos\/status\/1993398655823626483<\/a>https:\/\/x.com\/brisbanebroncos\/status\/1993402925989904841<\/a><\/p>\n

Renouf was a member of four premiership-winning Brisbane teams in the 1990s, all of which played in the era of the original logo, featuring a shield, the words "Brisbane Broncos" and a golden, galloping horse glancing behind.<\/p>\n

"If you want me to look at it with the part of my brain that's marketing, it looks like there's a horse head trapped inside whatever that is," Renouf said of the new logo in a chat with WWOS.<\/p>\n

"It doesn't look free.<\/p>\n

"\ufeffI like the previous one, and that's not saying I hate this one, which I don't.<\/p>\n

"I thought the previous one was quite smart, sharp and an upgrade on the original one.<\/p>\n

"I liked that [the original one] and I played in that."<\/p>\n

Tate, who played in the Broncos side that won the NRL premiership in 2006, largely spoke positively of the rebrand.<\/p>\n

"I like it. I think it's pretty good … I think the outcome looks good on the jersey and I like the description behind it," Tate told WWOS.<\/p>\n

\"27<\/p>\n

"I think as a player, to be a part of that significant change in the history of the club is pretty good.<\/p>\n

"I think the representation about the Brisbane River, recognising the past and where they want to go is all very good.<\/p>\n

"It's pretty slick-lookin' if you ask me."<\/p>\n

Darren Lockyer<\/a>, a Broncos board member and Brisbane's captain at the time of the previous logo change, admitted in an interview on Nine's Today<\/em> on Wednesday that the "Broncos" element had been "diluted".<\/p>\n

"It's probably the\ufeff only one criticism I've got," Tate said, referring to the culling of the word "Broncos".<\/p>\n

"It's a pretty powerful symbol, Broncos, or the wording of the 'Broncos' … The Brisbane Broncos is a pretty powerful brand, and people don't talk about them being Brisbane \u2014 they talk about them being the Broncos.<\/p>\n

"But I think it's good to do a refresh and rebrand and recalibrate."\ufeff<\/p>\n

\"SYDNEY,<\/p>\n

Many Broncos fans responded with anger to the rebrand, which according to News Corp cost $300,000.<\/p>\n

"If we want to make a statement plz [sic] I urge everyone who's a TRUE supporter to boycott anything with this shit on it," one fan said in a Broncos supporter Facebook group.<\/p>\n

Another Broncos fan even launched a petition in a bid to have the rebrand cancelled. He dubbed the petition Revert Brisbane Broncos Logo<\/em>.<\/p>\n

"There's going to be people that love it, there's going to be people that hate it," Tate said. "That's just the world we live in."<\/p>\n

\"Broncos<\/p>\n","protected":false},"excerpt":{"rendered":"

Lote Tuqiri\ufeff reckons the new Broncos logo "doesn't scream toughness" and fellow Brisbane premiership-winning hero Steve Renouf believes the horse's head looks "trapped". Another premiership-winning […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":481422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/481420"}],"collection":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=481420"}],"version-history":[{"count":3,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/481420\/revisions"}],"predecessor-version":[{"id":481427,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/481420\/revisions\/481427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/media\/481422"}],"wp:attachment":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=481420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=481420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=481420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}