Disrupt. Break away. Change the game. That\u2019s how Puma\u00a0 plan to run things and in 2021.
\nPuma\u2019s history is packed with nearly 75 years of world records, firsts, and onlys from Abebe Bikila to Bill Rodgers to Sabrina Mockenhaupt to Usain Bolt.
\nThe brand is now looking to\u00a0spark further change from the most sought-after marathon finish lines to local run communities.
\nThey have overhauled products and developed new technologies to create an effortless run. Years of research and testing have gone into five new key styles\u2014Deviate, Deviate Elite, Velocity, Liberate, and Eternity\u2014all featuring our cutting-edge supercritical foam technology, NITRO.
\n\u201cWith Puma Running, we set out to create an effortless run for runners,\u201d said Erin Longin, Global Director of the Running and Training business unit at Puma. \u201cOur new running shoes feature our most innovative technologies, like NITRO foam, making the shoes extremely lightweight and responsive, to help you use less energy and run comfortably so you can reach your goals.\u201d
\nThe new Puma Running range includes specially engineered designs for female runners including a brand-new women\u2019s last developed for the female foot in all four styles. Puma believes women are the future of running which is why we\u2019ve signed some of the top distance athletes in the sport\u2014Molly Seidel, Gesa Krause, Aisha Praught-Leer, Fiona O\u2019Keefe, and Taylor Werner.<\/p>\n
View this post on Instagram A post shared by PUMA Middle East (@pumame) <\/p>\n
\u201cThe more we researched our consumer we learned that the idea of change resonates with runners,\u201d Longin said. \u201cRunners always strive for change, to better themselves and the greater good so we landed on the concept of SPARK CHANGE to bring meaning and energy to everything
\nwe do in running.\u201d
\nIn addition to the five new styles launching, Puma Running is providing the spark for a new generation of runners and engaging the running community through purpose-led initiatives. In partnership with Women Win and their athletes, Puma globally is donating to foundations aimed at furthering women in sport. The Puma Running Spark Change Fund will help to support charities with the greatest need in an effort to establish greater gender equity in the sport of running.
\nDeviate, Deviate Elite, Velocity, Liberate, and Eternity styles will be available globally March 15 on PUMA.com, PUMA Stores, and selected retailers worldwide.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Disrupt. Break away. Change the game. That\u2019s how Puma\u00a0 plan to run things and in 2021.
\nPuma\u2019s history is packed with nearly 75 years of world records, firsts, and onlys from Abebe Bikila to Bill Rodgers to Sabrina Mockenhaupt to Usain Bolt.
\nThe brand is now looking to\u00a0spark further change from the most sought-after marathon finish lines to local run communities.
\nThey have overhauled products and developed new technologies to create an effortless run. Years of research and testing have gone into five new key styles\u2014Deviate, Deviate Elite, Velocity, Liberate, and Eternity\u2014all featuring our cutting-edge supercritical foam technology, NITRO.
\n\u201cWith Puma Running, we set out to create an effortless run for runners,\u201d said Erin Longin, Global Director of the Running and Training business unit at Puma. \u201cOur new running shoes feature our most innovative technologies, like NITRO foam, making the shoes extremely lightweight and responsive, to help you use less energy and run comfortably so you can reach your goals.\u201d
\nThe new Puma Running range includes specially engineered designs for female runners including a brand-new women\u2019s last developed for the female foot in all four styles. Puma believes women are the future of running which is why we\u2019ve signed some of the top distance athletes in the sport\u2014Molly Seidel, Gesa Krause, Aisha Praught-Leer, Fiona O\u2019Keefe, and Taylor Werner.<\/p>\n
View this post on Instagram A post shared by PUMA Middle East (@pumame) <\/p>\n
\u201cThe more we researched our consumer we learned that the idea of change resonates with runners,\u201d Longin said. \u201cRunners always strive for change, to better themselves and the greater good so we landed on the concept of SPARK CHANGE to bring meaning and energy to everything
\nwe do in running.\u201d
\nIn addition to the five new styles launching, Puma Running is providing the spark for a new generation of runners and engaging the running community through purpose-led initiatives. In partnership with Women Win and their athletes, Puma globally is donating to foundations aimed at furthering women in sport. The Puma Running Spark Change Fund will help to support charities with the greatest need in an effort to establish greater gender equity in the sport of running.
\nDeviate, Deviate Elite, Velocity, Liberate, and Eternity styles will be available globally March 15 on PUMA.com, PUMA Stores, and selected retailers worldwide.
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