Under Armour is happy to play the \u2018long game\u2019 with the pinnacle shoe of their new UA Infinite Collection.
\n2022 New York City Marathon winner Sharon Lokedi, plus a group of global media and influencers, were invited to Barcelona last month to be introduced to Under Armour\u2019s latest running innovation. This represented the culmination of intensive work, delivering key footwear models that support lengthy run days as well as everyday miles through UA Infinite Elite and UA Infinite Pro.
\nOn February 2, UA Infinite Elite will launch in the Middle East. The super-responsive endurance-running shoe will be available, retailing at AED 749, SAR 899, KWD 64.9, OMR 77.9, QAR 749 and BHD 77.9.
\nA key component of UA Infinite Collection is the advanced UA HOVR+\u2122 cushioning, delivering a lighter, softer and more responsive underfoot experience than any previous UA midsole edition. The flagship UA Infinite Elite leads the charge, with supreme comfort via HOVR+ technology being further boosted by an adaptive full-length UA Intelliknit upper and other innovations.
\nThis approach gained the seal of approval from Lokedi. The 29-year-old became Under Armour\u2019s first pro-run athlete to claim victory at a major marathon in the \u2018Big Apple\u2019 two years ago and is convinced Infinite Elite can help propel her to further successes.
\nShe tells Sport360: \u201cThe first time I pulled them on, I said: \u2018Wow, this feels completely different.\u2019
\n\u201cIt\u2019s light, the material fits different and I\u2019ve been fortunate enough to be with Under Armour for a long time [since 2019], seeing the progression they\u2019ve made. From the Hovr Infinite, to the Machina and now Infinite Elite.
\n\u201cI think it\u2019s been really good progress and I\u2019m really excited about where we\u2019re going with the Infinite Elite. When I\u2019m on my runs, I don\u2019t feel like I\u2019ve got anything heavy, it\u2019s just very light and responsive, it also gives you that energy return you need when you\u2019re feeling tired.\u201d<\/p>\n
This journey to the UA Infinite Collection has played out for more than a year. Lokedi was an expert tester at home in Kenya \u2013 under the tutelage of UA Mission Run Dark Sky Distance coach Stephen Haas in Flagstaff, Arizona, aided by feedback from the brand\u2019s professional running team throughout.
\nJonathan Hutnyan, Senior Product Line Manager of Performance Run Footwear, has also been present every step of the way.
\nThe intensive process of bringing a concept to market was anchored by key phrases.
\n\u201cInstead of saying \u2018it\u2019s made for this type of person, this type of runner that runs this fast and this far\u2019, we gave them key words of experience like \u2018boundless\u2019, \u2018effortless\u2019 and \u2018limitless\u2019,” Hutnyan says.
\n\u201cThen it goes to a developer to make a physical shoe. We go through three rounds of prototypes, each tested with pro athletes, everyday runners and we also run a check at our biomechanical lab. This process takes up to 16 months.
\n\u201cWe take all that information and do it all over again. After the third time, if it\u2019s right and ready, we press Go on production and make thousands and thousands of pairs readily available for our consumers.”<\/p>\n
Such dedication and attention to detail has been worth the effort. The Infinite Elite provides ultra and plush comfort across every mile on the long run, while the hug-your-foot fit of UA Infinite Pro makes it perfect for shorter days or recovery runs.
\nSuch versatility and performance from Under Armour has made Lokedi proud to be associated with.
\nShe says: \u201cThe testing of the Infinite Elite started about one-and-a-half-years ago. \u2018Just try it on, tell us everything you feel about it.\u2019 they told me.
\n\u201cI shared feedback about what needed to be improved. I have switched it to my everyday shoe.
\n“The only time I don\u2019t wear it is when I\u2019m doing workouts, then I wear my marathon shoe and my Velociti Elite shoe for track workouts and short distances.\u201d
\n\u201cI wear Infinite Elite for my everyday runs, morning runs and recovery runs. I love the foam a lot, it feels so plush \u2013 just the right amount.\u201d
\nThe UA Infinite Collection can be found at underarmour.ae and underarmour.sa and across Under Armour stores in various colorways for both men and women.<\/p>\n","protected":false},"excerpt":{"rendered":"
Under Armour is happy to play the \u2018long game\u2019 with the pinnacle shoe of their new UA Infinite Collection.
\n2022 New York City Marathon winner Sharon Lokedi, plus a group of global media and influencers, were invited to Barcelona last month to be introduced to Under Armour\u2019s latest running innovation. This represented the culmination of intensive work, delivering key footwear models that support lengthy run days as well as everyday miles through UA Infinite Elite and UA Infinite Pro.
\nOn February 2, UA Infinite Elite will launch in the Middle East. The super-responsive endurance-running shoe will be available, retailing at AED 749, SAR 899, KWD 64.9, OMR 77.9, QAR 749 and BHD 77.9.
\nA key component of UA Infinite Collection is the advanced UA HOVR+\u2122 cushioning, delivering a lighter, softer and more responsive underfoot experience than any previous UA midsole edition. The flagship UA Infinite Elite leads the charge, with supreme comfort via HOVR+ technology being further boosted by an adaptive full-length UA Intelliknit upper and other innovations.
\nThis approach gained the seal of approval from Lokedi. The 29-year-old became Under Armour\u2019s first pro-run athlete to claim victory at a major marathon in the \u2018Big Apple\u2019 two years ago and is convinced Infinite Elite can help propel her to further successes.
\nShe tells Sport360: \u201cThe first time I pulled them on, I said: \u2018Wow, this feels completely different.\u2019
\n\u201cIt\u2019s light, the material fits different and I\u2019ve been fortunate enough to be with Under Armour for a long time [since 2019], seeing the progression they\u2019ve made. From the Hovr Infinite, to the Machina and now Infinite Elite.
\n\u201cI think it\u2019s been really good progress and I\u2019m really excited about where we\u2019re going with the Infinite Elite. When I\u2019m on my runs, I don\u2019t feel like I\u2019ve got anything heavy, it\u2019s just very light and responsive, it also gives you that energy return you need when you\u2019re feeling tired.\u201d<\/p>\n
This journey to the UA Infinite Collection has played out for more than a year. Lokedi was an expert tester at home in Kenya \u2013 under the tutelage of UA Mission Run Dark Sky Distance coach Stephen Haas in Flagstaff, Arizona, aided by feedback from the brand\u2019s professional running team throughout.
\nJonathan Hutnyan, Senior Product Line Manager of Performance Run Footwear, has also been present every step of the way.
\nThe intensive process of bringing a concept to market was anchored by key phrases.
\n\u201cInstead of saying \u2018it\u2019s made for this type of person, this type of runner that runs this fast and this far\u2019, we gave them key words of experience like \u2018boundless\u2019, \u2018effortless\u2019 and \u2018limitless\u2019,\u201d Hutnyan says.
\n\u201cThen it goes to a developer to make a physical shoe. We go through three rounds of prototypes, each tested with pro athletes, everyday runners and we also run a check at our biomechanical lab. This process takes up to 16 months.
\n\u201cWe take all that information and do it all over again. After the third time, if it\u2019s right and ready, we press Go on production and make thousands and thousands of pairs readily available for our consumers.\u201d<\/p>\n
Such dedication and attention to detail has been worth the effort. The Infinite Elite provides ultra and plush comfort across every mile on the long run, while the hug-your-foot fit of UA Infinite Pro makes it perfect for shorter days or recovery runs.
\nSuch versatility and performance from Under Armour has made Lokedi proud to be associated with.
\nShe says: \u201cThe testing of the Infinite Elite started about one-and-a-half-years ago. \u2018Just try it on, tell us everything you feel about it.\u2019 they told me.
\n\u201cI shared feedback about what needed to be improved. I have switched it to my everyday shoe.
\n\u201cThe only time I don\u2019t wear it is when I\u2019m doing workouts, then I wear my marathon shoe and my Velociti Elite shoe for track workouts and short distances.\u201d
\n\u201cI wear Infinite Elite for my everyday runs, morning runs and recovery runs. I love the foam a lot, it feels so plush \u2013 just the right amount.\u201d
\nThe UA Infinite Collection can be found at underarmour.ae and underarmour.sa and across Under Armour stores in various colorways for both men and women.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/364740"}],"collection":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=364740"}],"version-history":[{"count":1,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/364740\/revisions"}],"predecessor-version":[{"id":364742,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/364740\/revisions\/364742"}],"wp:attachment":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=364740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=364740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=364740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}