In the ever-evolving landscape of the cycling industry, one brand stands tall as a true pioneer and leader: Giant Bicycles.
\nWith an illustrious history spanning over four decades, Giant has not only weathered the storms of a competitive market but has consistently emerged as a trailblazer, redefining the boundaries of innovation and quality.
\nIn an exclusive interview with Bryan Kao, the GI Director of Giant Bicycles, we explore the essence of the brand’s resounding success.
\nFrom its humble origins in Taiwan to its global prominence today, Giant’s brand identity has played a pivotal role in shaping the company’s trajectory.
\nDuring our discussion, we delved into Kao’s insights on the criticality of brand identity and Giant’s numerous innovations that has kept it at the forefront of the cycling industry.
\nVideo Playback Not Supported
\nQ. What is the foremost trait that defines the identity of Giant as a brand?
\nFirst of all, the diversity that we propose. Giant offers all types of bikes from city bikes all the way to high end and competition bikes.
\nWe also always try to stay true to ourselves and our values, but innovative at the same time. I think that Giant knows how to stay ahead of its time and how to identify future opportunities and trends. We were the first company to develop the carbon fibre bikes, that\u2019s what made us famous, but that\u2019s also what built our brand vision for the future.
\n\u201cRaise the Bar\u2019\u2019 is our mission.
\nFinally, we are responsible for all our production chain, which means that we can control the quality of our products, the environment in which they are produced and the ethic behind it.
\nQ. What practices separate Giant from other brands that’s helped position it at the top of the competitive bicycle market?
\nIntegrity, staying true to ourselves and to our customers. Also, giving back to the community by sponsoring races or projects. We want to create a better world and I think that this is very important.
\nDiversity, anyone can find the perfect bike for them, something that only Giant offers. Innovation, creating the perfect biking for any circumstance. Communing, performing on a mountain or on a road, we want to defy the odds of nature and let our riders be the top bike riders.
\nQ.\u00a0What factors make the UAE an attractive market for Giant?
\nGiant wants to be innovative, and the UAE as a country is a paradise for innovation. This place not only lets your imagination roam free, but it encourages you to develop new technologies and products.
\nThe people here are open to change, they are aware of the importance of sustainability, and most importantly they are always seeking for new experiences. Therefore, I think that both are complementary, and I hope that we will be able to reach our common goals and \u201cRaise the Bar\u201d together.
\nQ: In your opinion, what has been the impact of Liv bike Brand as the women\u2019s specific Giant Group brand in a sport mostly dominated by men?
\nLiv is the first bike brand made by women for women. As you know, women\u2019s body structure is different from men\u2019s, therefore we use different muscles when riding a bike.
\nRiding a bike that is built for men can be difficult and doesn\u2019t let a woman ride to the maximum of her capacity. Liv is the answer to that. Liv is importance for our company that is also represented by a lot of strong and inspiring women to give back to the company.
\nQ: Can you tell us how Giant Group has been contributing for soft mobility around the world and what efforts has the company done to reduce its footprint on the product processes?
\nGiant has been more and more focused on soft mobility across the years. King Liu, our former CEO and creator of the brand, always saw the importance of soft mobility. He started by creating a public biking system in Taiwan called U bike, which we are very proud of.
\nActually, U bike wasn\u2019t profitable for a long time, but he still decided to invest on this project and now Taiwan has one of the best systems in the world with more than 85 thousand vehicles and 500 million cumulative riders.
\nFor how to reduce footprint, the Giant Group officially announced our ESG policy on the 50th anniversary celebration: “Cycling for a Better Future,” which includes three aspects:
\nInnovating a Clean Future, Transforming for Circularity, and Mobilizing for DEI. It is expected that through the execution of the ESG policy, the group will be able to contribute to environmental sustainability and fulfill its corporate social responsibility and commitments.
\nWe\u2019re now also focusing on the E-bikes, that are very famous in Europe for example, and that offer easy mobility for elder people as well. In the Netherlands, we developed family bikes for mothers who still want to use bikes to go around.
\nQ. How has the cycling community developed in the UAE over recent years and where do you see it going in the future?
\nWe got a very good response from the customers in the UAE. Indeed, when Giant first implemented in the country, we weren\u2019t sure whether or not it was going to be a success, but little by little we noticed the apparition of new events and races in the country such as group rides organised by our team in the UAE and the new Giant store.
\nWe\u2019re very happy about that. In fact, the whole region is developing a bike culture which is truly amazing to see.
\nAlso, the government has been taking initiatives, such as the Road to COP28 project to go towards a more sustainable way of living. So to finish I would say that all this is pretty promising and we are happy to be part of this change.<\/p>\n","protected":false},"excerpt":{"rendered":"
In the ever-evolving landscape of the cycling industry, one brand stands tall as a true pioneer and leader: Giant Bicycles.
\nWith an illustrious history spanning over four decades, Giant has not only weathered the storms of a competitive market but has consistently emerged as a trailblazer, redefining the boundaries of innovation and quality.
\nIn an exclusive interview with Bryan Kao, the GI Director of Giant Bicycles, we explore the essence of the brand\u2019s resounding success.
\nFrom its humble origins in Taiwan to its global prominence today, Giant\u2019s brand identity has played a pivotal role in shaping the company\u2019s trajectory.
\nDuring our discussion, we delved into Kao\u2019s insights on the criticality of brand identity and Giant\u2019s numerous innovations that has kept it at the forefront of the cycling industry.
\nVideo Playback Not Supported
\nQ. What is the foremost trait that defines the identity of Giant as a brand?
\nFirst of all, the diversity that we propose. Giant offers all types of bikes from city bikes all the way to high end and competition bikes.
\nWe also always try to stay true to ourselves and our values, but innovative at the same time. I think that Giant knows how to stay ahead of its time and how to identify future opportunities and trends. We were the first company to develop the carbon fibre bikes, that\u2019s what made us famous, but that\u2019s also what built our brand vision for the future.
\n\u201cRaise the Bar\u2019\u2019 is our mission.
\nFinally, we are responsible for all our production chain, which means that we can control the quality of our products, the environment in which they are produced and the ethic behind it.
\nQ. What practices separate Giant from other brands that\u2019s helped position it at the top of the competitive bicycle market?
\nIntegrity, staying true to ourselves and to our customers. Also, giving back to the community by sponsoring races or projects. We want to create a better world and I think that this is very important.
\nDiversity, anyone can find the perfect bike for them, something that only Giant offers. Innovation, creating the perfect biking for any circumstance. Communing, performing on a mountain or on a road, we want to defy the odds of nature and let our riders be the top bike riders.
\nQ.\u00a0What factors make the UAE an attractive market for Giant?
\nGiant wants to be innovative, and the UAE as a country is a paradise for innovation. This place not only lets your imagination roam free, but it encourages you to develop new technologies and products.
\nThe people here are open to change, they are aware of the importance of sustainability, and most importantly they are always seeking for new experiences. Therefore, I think that both are complementary, and I hope that we will be able to reach our common goals and \u201cRaise the Bar\u201d together.
\nQ: In your opinion, what has been the impact of Liv bike Brand as the women\u2019s specific Giant Group brand in a sport mostly dominated by men?
\nLiv is the first bike brand made by women for women. As you know, women\u2019s body structure is different from men\u2019s, therefore we use different muscles when riding a bike.
\nRiding a bike that is built for men can be difficult and doesn\u2019t let a woman ride to the maximum of her capacity. Liv is the answer to that. Liv is importance for our company that is also represented by a lot of strong and inspiring women to give back to the company.
\nQ: Can you tell us how Giant Group has been contributing for soft mobility around the world and what efforts has the company done to reduce its footprint on the product processes?
\nGiant has been more and more focused on soft mobility across the years. King Liu, our former CEO and creator of the brand, always saw the importance of soft mobility. He started by creating a public biking system in Taiwan called U bike, which we are very proud of.
\nActually, U bike wasn\u2019t profitable for a long time, but he still decided to invest on this project and now Taiwan has one of the best systems in the world with more than 85 thousand vehicles and 500 million cumulative riders.
\nFor how to reduce footprint, the Giant Group officially announced our ESG policy on the 50th anniversary celebration: \u201cCycling for a Better Future,\u201d which includes three aspects:
\nInnovating a Clean Future, Transforming for Circularity, and Mobilizing for DEI. It is expected that through the execution of the ESG policy, the group will be able to contribute to environmental sustainability and fulfill its corporate social responsibility and commitments.
\nWe\u2019re now also focusing on the E-bikes, that are very famous in Europe for example, and that offer easy mobility for elder people as well. In the Netherlands, we developed family bikes for mothers who still want to use bikes to go around.
\nQ. How has the cycling community developed in the UAE over recent years and where do you see it going in the future?
\nWe got a very good response from the customers in the UAE. Indeed, when Giant first implemented in the country, we weren\u2019t sure whether or not it was going to be a success, but little by little we noticed the apparition of new events and races in the country such as group rides organised by our team in the UAE and the new Giant store.
\nWe\u2019re very happy about that. In fact, the whole region is developing a bike culture which is truly amazing to see.
\nAlso, the government has been taking initiatives, such as the Road to COP28 project to go towards a more sustainable way of living. So to finish I would say that all this is pretty promising and we are happy to be part of this change.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/319591"}],"collection":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=319591"}],"version-history":[{"count":1,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/319591\/revisions"}],"predecessor-version":[{"id":319592,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/319591\/revisions\/319592"}],"wp:attachment":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=319591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=319591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=319591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}