Ahead of the first race of Season 9 in the ABB FIA\u00a0Formula\u00a0E World Championship in Mexico City, Formula\u00a0E\u00a0has revealed a new set of race winners\u2019 trophies with an iconic design inspired by technology and\u00a0electrification as part of their new brand identity.
\nLondon-based studio Beta Design Office designed and\u00a0engineered the trophy to coincide with the debut of\u00a0Formula\u00a0E\u2019s new GEN3 race car \u2013 the fastest, lightest, most powerful and\u00a0efficient\u00a0electric race car\u00a0ever built.
\nThe\u00a0energy burst-like design of the new trophy is heavily inspired by the power features of the GEN3 \u2013 the third-generation\u00a0Formula\u00a0E\u00a0car racing at the very limit of innovation and pushing the boundaries of development in\u00a0EV technology. The first\u00a0electric open wheel race car to break 200mph, the GEN3 acts like a power station on wheels, generating more than 40% of\u00a0energy used in the race during the race itself, and more than doubling the regenerative capability of the previous GEN2 car to 600kW.
\nThe brief was to create an iconic new race trophy for the GEN3\u00a0era. It was vital that it conveyed\u00a0electrification, speed, and movement, whilst also retaining\u00a0elegance and modernity.
\nDesigners at Beta were influenced by real life components of the world\u2019s first all-electric motorsport world championship. The trophy comprises of 44 fins: 22 larger fins represent the 22 drivers competing in\u00a0Formula\u00a0E, and 22 smaller fins representing their cars on the track. The trophy form takes inspiration from\u00a0automotive spokes, heat sinks and cores within a power cable, combined with flowing lines seen in\u00a0automotive body panels.
\nAnodised aluminium was chosen as the primary material for its lightweight, rigid qualities, which also\u00a0enabled an accurate gold and silver colour-match. It was vital that the final creation felt high-end and premium in keeping with the FIA World Championship status of the sport.
\nHenry Chilcott, Chief Marketing Officer,\u00a0Formula\u00a0E, said:\u00a0
\n\u201cWe tasked Beta with creating a trophy that would be the pinnacle\u00a0expression of our new brand identity. Inspired by the instant torque of\u00a0electric acceleration, the trophy speaks to our sport\u2019s role as a powerful catalyst for change, whilst also capturing the\u00a0excitement and speed of\u00a0electric racing. We can\u2019t wait to see it lifted in celebration at our first race of Season 9 in Mexico City on Saturday 14 January.\u201d
\nMark Reilly, Co-Founder and Creative Director, Beta, said:\u00a0
\n\u201cWe wanted the trophy design to create a sense of\u00a0electricity, the\u00a0essence of a cup but with the burst of acceleration. Creating a narrative in projects is important for us at Beta. Both Harry [Mitchell, Co-Founder & Creative Director] and I are fans of motorsport and we wanted the design to act as a symbol of the\u00a0exciting and fast-paced\u00a0evolution of\u00a0Formula\u00a0E, and a vision for the future.\u201d
\nThe 2023 Hankook Mexico City\u00a0E-Prix opens Season 9 of the ABB FIA\u00a0Formula\u00a0E\u00a0World Championship this Saturday. Iconic motorsport names Maserati and McLaren will line up for the first time on a\u00a0Formula\u00a0E\u00a0grid where they will compete with Porsche, Jaguar and Nissan among the 11 teams to race the GEN3 car for the first time.
\nEleven world cities will host\u00a0Formula\u00a0E\u00a0races in Season 9 which includes inaugural\u00a0events in Hyderabad, Cape\u00a0 Town, S\u00e3o Paulo and Portland (Oregon, USA) plus returns to Mexico City, Diriyah, Berlin, Rome, Jakarta, Monaco and London.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ahead of the first race of Season 9 in the ABB FIA\u00a0Formula\u00a0E World Championship in Mexico City, Formula\u00a0E\u00a0has revealed a new set of race winners\u2019 trophies with an iconic design inspired by technology and\u00a0electrification as part of their new brand identity.
\nLondon-based studio Beta Design Office designed and\u00a0engineered the trophy to coincide with the debut of\u00a0Formula\u00a0E\u2019s new GEN3 race car \u2013 the fastest, lightest, most powerful and\u00a0efficient\u00a0electric race car\u00a0ever built.
\nThe\u00a0energy burst-like design of the new trophy is heavily inspired by the power features of the GEN3 \u2013 the third-generation\u00a0Formula\u00a0E\u00a0car racing at the very limit of innovation and pushing the boundaries of development in\u00a0EV technology. The first\u00a0electric open wheel race car to break 200mph, the GEN3 acts like a power station on wheels, generating more than 40% of\u00a0energy used in the race during the race itself, and more than doubling the regenerative capability of the previous GEN2 car to 600kW.
\nThe brief was to create an iconic new race trophy for the GEN3\u00a0era. It was vital that it conveyed\u00a0electrification, speed, and movement, whilst also retaining\u00a0elegance and modernity.
\nDesigners at Beta were influenced by real life components of the world\u2019s first all-electric motorsport world championship. The trophy comprises of 44 fins: 22 larger fins represent the 22 drivers competing in\u00a0Formula\u00a0E, and 22 smaller fins representing their cars on the track. The trophy form takes inspiration from\u00a0automotive spokes, heat sinks and cores within a power cable, combined with flowing lines seen in\u00a0automotive body panels.
\nAnodised aluminium was chosen as the primary material for its lightweight, rigid qualities, which also\u00a0enabled an accurate gold and silver colour-match. It was vital that the final creation felt high-end and premium in keeping with the FIA World Championship status of the sport.
\nHenry Chilcott, Chief Marketing Officer,\u00a0Formula\u00a0E, said:\u00a0
\n\u201cWe tasked Beta with creating a trophy that would be the pinnacle\u00a0expression of our new brand identity. Inspired by the instant torque of\u00a0electric acceleration, the trophy speaks to our sport\u2019s role as a powerful catalyst for change, whilst also capturing the\u00a0excitement and speed of\u00a0electric racing. We can\u2019t wait to see it lifted in celebration at our first race of Season 9 in Mexico City on Saturday 14 January.\u201d
\nMark Reilly, Co-Founder and Creative Director, Beta, said:\u00a0
\n\u201cWe wanted the trophy design to create a sense of\u00a0electricity, the\u00a0essence of a cup but with the burst of acceleration. Creating a narrative in projects is important for us at Beta. Both Harry [Mitchell, Co-Founder & Creative Director] and I are fans of motorsport and we wanted the design to act as a symbol of the\u00a0exciting and fast-paced\u00a0evolution of\u00a0Formula\u00a0E, and a vision for the future.\u201d
\nThe 2023 Hankook Mexico City\u00a0E-Prix opens Season 9 of the ABB FIA\u00a0Formula\u00a0E\u00a0World Championship this Saturday. Iconic motorsport names Maserati and McLaren will line up for the first time on a\u00a0Formula\u00a0E\u00a0grid where they will compete with Porsche, Jaguar and Nissan among the 11 teams to race the GEN3 car for the first time.
\nEleven world cities will host\u00a0Formula\u00a0E\u00a0races in Season 9 which includes inaugural\u00a0events in Hyderabad, Cape\u00a0 Town, S\u00e3o Paulo and Portland (Oregon, USA) plus returns to Mexico City, Diriyah, Berlin, Rome, Jakarta, Monaco and London.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/263816"}],"collection":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=263816"}],"version-history":[{"count":2,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/263816\/revisions"}],"predecessor-version":[{"id":263818,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/263816\/revisions\/263818"}],"wp:attachment":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=263816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=263816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=263816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}