With the globe gripped in World Cup 2022 fever, Hublot has announced a dedicated campaign with 15 football icons and 15 one-of-a-kind football designs created by fashion designer Mira Mikati.
\nHublot is serving as the tournament\u2019s Official Timekeeper, timing all 64 matches \u2013 including December 18\u2019s final in Doha\u2019s Lusail Iconic Stadium.
\nThe luxury watchmaker invited Mikati to design a special \u201cHublot Loves Football\u201d campaign, illustrating a love of football and commitment to beauty in diversity. Her hand-drawn and painted design captured a youthful, hopeful enthusiasm and communicated a spirit of unity.
\nThey then brought Mikati together with 15 Hublot Ambassadors and Friends of the Brand to create 15 unique designs to represent the football of their dreams.
\nEach is a one-off, a piece of art created to capture the themes of hope and universal respect, plus the individual personalities of the football stars and their shared passion for football. Some are hand-drawn and painted, others crocheted, representing the human element in football.
\nYou can visit Hublot boutiques at The Dubai Mall, Mall of the Emirates and Galleria Mall, Abu Dhabi.
\nTo stay up-to-date, follow: @Hublot #Hublot #HublotLovesFootball.
\n\u201cToday, Hublot is the first name in football timekeeping,\u201d said Ricardo Guadalupe, Hublot CEO. \u201cFor this year\u2019s tournament, we wanted to do something that expresses our belief in a free, diverse and unified world in a new and memorable way.
\n\u201cWe\u2019re so proud to be working with Mira Mikati and our Hublot Ambassadors and Friends of the Brand to tell this story. We\u2019re also thrilled to be the Official Timekeeper of the FIFA World Cup for a fourth time, going back to the South Africa tournament of 2010.
\n\u201cWe are so excited for this year\u2019s festival of football to begin and wish every participating team the very best of luck. Hublot Loves Football!\u201d
\n View this post on Instagram A post shared by Hublot (@hublot)
\nMikati expanded on her creative process for this unique project.
\n\u201cPlay is at the heart of all my designs,\u201d she said. \u201cWhen I\u2019m not playing with colour, I\u2019m playing with words.
\n\u201cJust as football sparks joy on the pitch, I want my work to be a constant supply of happiness.
\n\u201cDreams really can come true. Meeting Hublot\u2019s ambassadors and discussing their dreams, passions and how far these drivers can take you was very special.
\n\u201cBy interpreting every player\u2019s dream, with Hublot we want to inspire other to dream just as big.
\n\u201cWhether it\u2019s playing for your country or designing your own collection, we want to inspire the next generation to believe they can achieve anything.\u201d
\n View this post on Instagram A post shared by Hublot (@hublot)
\nMikati met with each star and explored their passions and personalities to help her craft the final designs. Here they are:
\nHublot Loves Football x Pel\u00e9
\nPel\u00e9 is a football icon, and so much more. Mikati drew inspiration from the Brazilian\u2019s energy, peace and humanity, conceiving the Pel\u00e9 design around five characteristics she felt best described him: optimism, discipline, respect, being genuine and being iconoclastic. She chose yellow to capture Pel\u00e9\u2019s sunny disposition, adding the famous silhouette of his overhead kick.
\nHublot Loves Football x Kylian Mbapp\u00e9
\nMikati described the challenge of designing a ball for France superstar Kylian Mbapp\u00e9 as one of the most exciting of her career. She wanted to capture the concepts of \u201cdreams\u201d and \u201cdedication\u201d, illustrating how he devotes himself to realising his wildest ambitions. The colours reflect this story. Pink, his favourite colour, for his first dream football boots. Orange for Inspired by KM, his children\u2019s foundation. And blue for France and the beauty of the sky.
\nHublot Loves Football x Laure Boulleau
\nFormer France international Laure Boulleau explained to Mikati how she uses pleasure to help her overcome life\u2019s challenges \u2013 to see and feel the good. Her ball is hand crocheted in rainbow blue tie-dye and embroidered with the word \u201chope\u201d. The \u201co\u201d is heart-shaped to express Boulleau\u2019s love of taking on challenges.<\/p>\n
Hublot Loves Football x Marcel Desailly
\nIn France\u2019s World Cup winner, Mikati saw wonderful, celebratory energy. She took the colours of the Ghana flag and Desailly\u2019s clubs to create a sunny, fresh ball design. The finishing touch is the date, 12 July, 1998, the day he lifted the World Cup.
\nHublot Loves Football x Didier Deschamps
\nDeschamps is one of only three men to win the World Cup as both player and manager, both for his native France. Mikati wanted to honour his extraordinary career in his design, creating \u201cthe victory ball\u201d. It\u2019s decorated in the colours of the French Tricolore flag and with stars, hand-drawn and painted as if by a child to represent victories yet to come.
\nHublot Loves Football x Luis Figo
\nIn the creative session with Mikati, former Portugal international Figo drew a clover leaf on a football to bring luck to everyone he loves. Mikati added stars and hearts to remind him of his many glorious victories and memories, and his mantra: \u201cFollow your Dreams. Never Lose Faith.\u201d The dark green, blue and white colours are his son\u2019s favourites.<\/p>\n
Hublot Loves Football x Ada Hegerberg
\nNorway international Hegerberg\u2019s motto is simple: \u2018Believe in yourself.\u2019 Mikati found an incredibly dynamic personality and so created a colourful, crocheted ball decorated with that same motto.
\nHublot Loves Football x Roberto Martinez
\nMikati might have gone with the red, black and yellow of the Belgium team Roberto managed at the tournament, but she felt these were too aggressive for his personality. Instead, the ball uses lighter, warmer colours that capture his kind, generous disposition. At his request, she attached an Apple AirTag to the ball \u2013 so, that he would never lose it.
\nHublot Loves Football x Alex Morgan
\nUnited States international Morgan plays her club football in California and is captain of the San Diego Wave. Mikati captured the state\u2019s warmth with a California sunset in Morgan\u2019s design, adding a palm tree motif and a horizon, a symbol of the limitless opportunities for women in football.
\nHublot Loves Football x Jose Mourinho
\nMourinho is one of football\u2019s greatest ever managers, and known for his pithy insights. He gave Mikati two: 1) \u201cThe World Cup ball must represent all the colours of the world.\u201d So, she created a cheerful, graphic interpretation of the competing nations\u2019 flags. And second, his secret motto: \u201cThe most important victory is the next one.\u201d She added these bright, forward-looking words to his design.<\/p>\n
Hublot Loves Football x Alexia Putellas
\nThe Spain international loves colour, flowers, the sea and spending time with her family. For her, Mikati designed a happy, summery, colourful ball covered in floral motifs. The design also included a heart, representing Alexia\u2019s sisters, the Barcelona coast and of course, her love of football.
\nHublot Loves Football x Herv\u00e9 Renard
\nAs manager of Saudi Arabia, Frenchman Renard told Mikati he was inspired by the heat, blue sky and palm trees of the desert. She took this and created a scene full of colour and life, adding the word \u2018unity\u2019 to capture Renard\u2019s starting point as a coach: \u2018The team before the player\u2019.
\nHublot Loves Football x Xherdan Shaqiri
\nShaqiri is an icon of Swiss football. Mikati designed a ball that celebrated his love of family and the value of respect that was passed down to him by his parents. She used hand-written, colourful typography to connect him to those values and give him energy.
\nHublot Loves Football x Gareth Southgate
\nSpeaking with the England manager, Mikati says she developed a profound understanding of the power of human values in football. One of his maxims is: \u2018Be Brave, Be Kind and Follow Your Dreams!\u2019. The dominant colour is green, an emotional colour for him, inspired by football pitches.<\/p>\n
Hublot Loves Football x David Trezeguet
\nGoal machine Trezeguet fired France to World Cup glory in 1998. His passion and infectious energy prompted Mikati to design a yellow, orange and red ball, finished with his nickname ‘Trezegoal’.<\/p>\n","protected":false},"excerpt":{"rendered":"
With the globe gripped in World Cup 2022 fever, Hublot has announced a dedicated campaign with 15 football icons and 15 one-of-a-kind football designs created by fashion designer Mira Mikati.
\nHublot is serving as the tournament\u2019s Official Timekeeper, timing all 64 matches \u2013 including December 18\u2019s final in Doha\u2019s Lusail Iconic Stadium.
\nThe luxury watchmaker invited Mikati to design a special \u201cHublot Loves Football\u201d campaign, illustrating a love of football and commitment to beauty in diversity. Her hand-drawn and painted design captured a youthful, hopeful enthusiasm and communicated a spirit of unity.
\nThey then brought Mikati together with 15 Hublot Ambassadors and Friends of the Brand to create 15 unique designs to represent the football of their dreams.
\nEach is a one-off, a piece of art created to capture the themes of hope and universal respect, plus the individual personalities of the football stars and their shared passion for football. Some are hand-drawn and painted, others crocheted, representing the human element in football.
\nYou can visit Hublot boutiques at The Dubai Mall, Mall of the Emirates and Galleria Mall, Abu Dhabi.
\nTo stay up-to-date, follow: @Hublot #Hublot #HublotLovesFootball.
\n\u201cToday, Hublot is the first name in football timekeeping,\u201d said Ricardo Guadalupe, Hublot CEO. \u201cFor this year\u2019s tournament, we wanted to do something that expresses our belief in a free, diverse and unified world in a new and memorable way.
\n\u201cWe\u2019re so proud to be working with Mira Mikati and our Hublot Ambassadors and Friends of the Brand to tell this story. We\u2019re also thrilled to be the Official Timekeeper of the FIFA World Cup for a fourth time, going back to the South Africa tournament of 2010.
\n\u201cWe are so excited for this year\u2019s festival of football to begin and wish every participating team the very best of luck. Hublot Loves Football!\u201d
\n View this post on Instagram A post shared by Hublot (@hublot)
\nMikati expanded on her creative process for this unique project.
\n\u201cPlay is at the heart of all my designs,\u201d she said. \u201cWhen I\u2019m not playing with colour, I\u2019m playing with words.
\n\u201cJust as football sparks joy on the pitch, I want my work to be a constant supply of happiness.
\n\u201cDreams really can come true. Meeting Hublot\u2019s ambassadors and discussing their dreams, passions and how far these drivers can take you was very special.
\n\u201cBy interpreting every player\u2019s dream, with Hublot we want to inspire other to dream just as big.
\n\u201cWhether it\u2019s playing for your country or designing your own collection, we want to inspire the next generation to believe they can achieve anything.\u201d
\n View this post on Instagram A post shared by Hublot (@hublot)
\nMikati met with each star and explored their passions and personalities to help her craft the final designs. Here they are:
\nHublot Loves Football x Pel\u00e9
\nPel\u00e9 is a football icon, and so much more. Mikati drew inspiration from the Brazilian\u2019s energy, peace and humanity, conceiving the Pel\u00e9 design around five characteristics she felt best described him: optimism, discipline, respect, being genuine and being iconoclastic. She chose yellow to capture Pel\u00e9\u2019s sunny disposition, adding the famous silhouette of his overhead kick.
\nHublot Loves Football x Kylian Mbapp\u00e9
\nMikati described the challenge of designing a ball for France superstar Kylian Mbapp\u00e9 as one of the most exciting of her career. She wanted to capture the concepts of \u201cdreams\u201d and \u201cdedication\u201d, illustrating how he devotes himself to realising his wildest ambitions. The colours reflect this story. Pink, his favourite colour, for his first dream football boots. Orange for Inspired by KM, his children\u2019s foundation. And blue for France and the beauty of the sky.
\nHublot Loves Football x Laure Boulleau
\nFormer France international Laure Boulleau explained to Mikati how she uses pleasure to help her overcome life\u2019s challenges \u2013 to see and feel the good. Her ball is hand crocheted in rainbow blue tie-dye and embroidered with the word \u201chope\u201d. The \u201co\u201d is heart-shaped to express Boulleau\u2019s love of taking on challenges.<\/p>\n
Hublot Loves Football x Marcel Desailly
\nIn France\u2019s World Cup winner, Mikati saw wonderful, celebratory energy. She took the colours of the Ghana flag and Desailly\u2019s clubs to create a sunny, fresh ball design. The finishing touch is the date, 12 July, 1998, the day he lifted the World Cup.
\nHublot Loves Football x Didier Deschamps
\nDeschamps is one of only three men to win the World Cup as both player and manager, both for his native France. Mikati wanted to honour his extraordinary career in his design, creating \u201cthe victory ball\u201d. It\u2019s decorated in the colours of the French Tricolore flag and with stars, hand-drawn and painted as if by a child to represent victories yet to come.
\nHublot Loves Football x Luis Figo
\nIn the creative session with Mikati, former Portugal international Figo drew a clover leaf on a football to bring luck to everyone he loves. Mikati added stars and hearts to remind him of his many glorious victories and memories, and his mantra: \u201cFollow your Dreams. Never Lose Faith.\u201d The dark green, blue and white colours are his son\u2019s favourites.<\/p>\n
Hublot Loves Football x Ada Hegerberg
\nNorway international Hegerberg\u2019s motto is simple: \u2018Believe in yourself.\u2019 Mikati found an incredibly dynamic personality and so created a colourful, crocheted ball decorated with that same motto.
\nHublot Loves Football x Roberto Martinez
\nMikati might have gone with the red, black and yellow of the Belgium team Roberto managed at the tournament, but she felt these were too aggressive for his personality. Instead, the ball uses lighter, warmer colours that capture his kind, generous disposition. At his request, she attached an Apple AirTag to the ball \u2013 so, that he would never lose it.
\nHublot Loves Football x Alex Morgan
\nUnited States international Morgan plays her club football in California and is captain of the San Diego Wave. Mikati captured the state\u2019s warmth with a California sunset in Morgan\u2019s design, adding a palm tree motif and a horizon, a symbol of the limitless opportunities for women in football.
\nHublot Loves Football x Jose Mourinho
\nMourinho is one of football\u2019s greatest ever managers, and known for his pithy insights. He gave Mikati two: 1) \u201cThe World Cup ball must represent all the colours of the world.\u201d So, she created a cheerful, graphic interpretation of the competing nations\u2019 flags. And second, his secret motto: \u201cThe most important victory is the next one.\u201d She added these bright, forward-looking words to his design.<\/p>\n
Hublot Loves Football x Alexia Putellas
\nThe Spain international loves colour, flowers, the sea and spending time with her family. For her, Mikati designed a happy, summery, colourful ball covered in floral motifs. The design also included a heart, representing Alexia\u2019s sisters, the Barcelona coast and of course, her love of football.
\nHublot Loves Football x Herv\u00e9 Renard
\nAs manager of Saudi Arabia, Frenchman Renard told Mikati he was inspired by the heat, blue sky and palm trees of the desert. She took this and created a scene full of colour and life, adding the word \u2018unity\u2019 to capture Renard\u2019s starting point as a coach: \u2018The team before the player\u2019.
\nHublot Loves Football x Xherdan Shaqiri
\nShaqiri is an icon of Swiss football. Mikati designed a ball that celebrated his love of family and the value of respect that was passed down to him by his parents. She used hand-written, colourful typography to connect him to those values and give him energy.
\nHublot Loves Football x Gareth Southgate
\nSpeaking with the England manager, Mikati says she developed a profound understanding of the power of human values in football. One of his maxims is: \u2018Be Brave, Be Kind and Follow Your Dreams!\u2019. The dominant colour is green, an emotional colour for him, inspired by football pitches.<\/p>\n
Hublot Loves Football x David Trezeguet
\nGoal machine Trezeguet fired France to World Cup glory in 1998. His passion and infectious energy prompted Mikati to design a yellow, orange and red ball, finished with his nickname \u2018Trezegoal\u2019.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/255928"}],"collection":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=255928"}],"version-history":[{"count":1,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/255928\/revisions"}],"predecessor-version":[{"id":255929,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/255928\/revisions\/255929"}],"wp:attachment":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=255928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=255928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=255928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}