Rarely in a generation does an athlete emerge who not only redefines their sport, but also uses their influence and personal style to ignite conversation on a global stage. 23-year old Japanese Naomi Osaka is one of those unique stars and she has joined luxury Swiss watch brand TAG Heuer\u2019s impressive ambassador roster that includes some of the world\u2019s best young talents.
\nSince joining the WTA professional circuit in 2013, Naomi Osaka has become one of the most explosive and influential tennis players in the world. Consider her accomplishments on the court: she was named \u201cNewcomer of the Year\u201d at the 2016 WTA Awards. Osaka was the first Asian woman to hold the number one position in singles, and the first Japanese player ever to win a Grand Slam event: the U.S. Open in 2018. That was followed by her Australian Open championship in 2019 and a second U.S. Open title in 2020.
\nThe superstar has also become a leading voice for social justice. Tennis legend Billy Jean King is impressed by Osaka\u2019s commitment not only to the game but to the things she believes in, saying, \u201cShe\u2019s very quiet and calm, but internally she\u2019s on fire and thinking about things.
\nI really admire what she\u2019s done. Sports is a platform, and women\u2019s tennis, we are the leaders in women\u2019s sports, and Naomi has really stepped up.\u201dNaomi Osaka also expresses herself through fashion, which she describes as a passion second only to tennis. Her sense of style is as bold and eye-catching as her tennis game and her new TAG Heuer watches will complement her fashion choices and elevate the profile of the brand\u2019s new pieces for women.TAG Heuer is looking forward to accompanying its newest brand ambassador at every tournament in 2021 and beyond. The brand recognizes in Osaka a bold expression of its founding values – passion for action, high performance, mental strength and avant-garde \u2013 and sees her as a natural and authentic fit for the company.
\nIt is difficult to imagine a better embodiment of TAG Heuer\u2019s \u201cDon\u2019t crack under pressure\u201d motto. At the heart of her game is a big serve and an intimidating ground game and these weapons are enhanced by the intelligence, the focus and the execution she brings to her matches.
\nSports Illustrated has described Naomi Osaka as \u201cthe future of the Women\u2019s Tennis Association (WTA)\u201d. It makes sense: she bridges generations and is truly multicultural. Born in Osaka to a Japanese mother and a Haitian-born father, she moved to the USA when she was a toddler and still makes her home there but when the Tokyo 2020 Olympic Games are finally contested in August of 2021, she will be playing for the host nation. \u201cWe are very proud to have Naomi join the TAG Heuer family. Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many.
\nWe are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut\u201d says Fr\u00e9d\u00e9ric Arnault, CEO of TAG Heuer.Naomi Osaka: \u201cI\u2019m excited and honored to join TAG Heuer as brand ambassador. It\u2019s a partnership and friendship that exemplifies our shared mindset and values.
\nThe brand\u2019s trailblazing approach with their \u2018Don\u2019t crack under pressure\u2019 motto speaks to the way I live my life both on and off the court.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Rarely in a generation does an athlete emerge who not only redefines their sport, but also uses their influence and personal style to ignite conversation on a global stage. 23-year old Japanese Naomi Osaka is one of those unique stars and she has joined luxury Swiss watch brand TAG Heuer\u2019s impressive ambassador roster that includes some of the world\u2019s best young talents.
\nSince joining the WTA professional circuit in 2013, Naomi Osaka has become one of the most explosive and influential tennis players in the world. Consider her accomplishments on the court: she was named \u201cNewcomer of the Year\u201d at the 2016 WTA Awards. Osaka was the first Asian woman to hold the number one position in singles, and the first Japanese player ever to win a Grand Slam event: the U.S. Open in 2018. That was followed by her Australian Open championship in 2019 and a second U.S. Open title in 2020.
\nThe superstar has also become a leading voice for social justice. Tennis legend Billy Jean King is impressed by Osaka\u2019s commitment not only to the game but to the things she believes in, saying, \u201cShe\u2019s very quiet and calm, but internally she\u2019s on fire and thinking about things.
\nI really admire what she\u2019s done. Sports is a platform, and women\u2019s tennis, we are the leaders in women\u2019s sports, and Naomi has really stepped up.\u201dNaomi Osaka also expresses herself through fashion, which she describes as a passion second only to tennis. Her sense of style is as bold and eye-catching as her tennis game and her new TAG Heuer watches will complement her fashion choices and elevate the profile of the brand\u2019s new pieces for women.TAG Heuer is looking forward to accompanying its newest brand ambassador at every tournament in 2021 and beyond. The brand recognizes in Osaka a bold expression of its founding values \u2013 passion for action, high performance, mental strength and avant-garde \u2013 and sees her as a natural and authentic fit for the company.
\nIt is difficult to imagine a better embodiment of TAG Heuer\u2019s \u201cDon\u2019t crack under pressure\u201d motto. At the heart of her game is a big serve and an intimidating ground game and these weapons are enhanced by the intelligence, the focus and the execution she brings to her matches.
\nSports Illustrated has described Naomi Osaka as \u201cthe future of the Women\u2019s Tennis Association (WTA)\u201d. It makes sense: she bridges generations and is truly multicultural. Born in Osaka to a Japanese mother and a Haitian-born father, she moved to the USA when she was a toddler and still makes her home there but when the Tokyo 2020 Olympic Games are finally contested in August of 2021, she will be playing for the host nation. \u201cWe are very proud to have Naomi join the TAG Heuer family. Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many.
\nWe are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut\u201d says Fr\u00e9d\u00e9ric Arnault, CEO of TAG Heuer.Naomi Osaka: \u201cI\u2019m excited and honored to join TAG Heuer as brand ambassador. It\u2019s a partnership and friendship that exemplifies our shared mindset and values.
\nThe brand\u2019s trailblazing approach with their \u2018Don\u2019t crack under pressure\u2019 motto speaks to the way I live my life both on and off the court.\u201d<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/24618"}],"collection":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24618"}],"version-history":[{"count":1,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/24618\/revisions"}],"predecessor-version":[{"id":24619,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/24618\/revisions\/24619"}],"wp:attachment":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}