GMG\u2019s Sun & Sand Sports has kickstarted its Back to School campaign with the message that sport is not just about winning \u2013 it\u2019s about having fun.
\nThe #MakeSportsFun concept encourages children and young adults to change the meaning of victory and empowering them to define what victory means to each one of them.
\nRapid societal and technological advancements mean that children are growing up in an increasingly competitive world. The pressure to excel in every sphere is intense.
\nParents, often unconsciously, impose their aspirations and dreams on their children to achieve. That, combined with the societal pressure to \u201cfit in\u201d by their peers, amplified by social media, shapes their behavior towards sport as an added pressure.
\nWhat was once supposed to be fun has turned into yet another series of validation, where achievement outweighs playing sports. Which is why a staggering 70% of children quit sports by the age of 13.
\nVideogames however, are a whole other ballgame. With videogames, kids are allowed to fail without the ever-watchful eye of their parents. They have more fun engaging with a game when there is less external pressure and judgement.
\nNo real-world consequences for losing or failing. They get to make mistakes, fail, and try again. Independently.
\nThey are truly free to have fun on their own terms. Bringing the judgement-free, light-hearted fun of video games into the world of sports is what this Back to School campaign intends on doing.
\n View this post on Instagram A post shared by Sun & Sand Sports | part of GMG (@sssports)
\n\u201cIn line with our efforts to constantly push the boundaries in delivering exceptional customer experiences, this year\u2019s Back to School campaign promises to be different and redefine the conversation of what validation means in sports, bringing back the fun and joy into sport. The objective is to encourage children to enjoy sports as much as they enjoy video games. We have done that by creating a world where real sports and elements from video games come together for children to enjoy. We want children to truly feel free and enjoy themselves playing the sports they like.\u201d explained Mohamed Bodiat, Senior Vice President Brands – Sports at GMG.
\nThe wide range of clothing, apparel and accessories featured in the Back To School visuals include some of the foremost global brands such as Nike, Adidas, Speedo, and Puma. Beyond clothing, Sun & Sand Sports also provides athletic equipment for swimming, yoga and much more.
\nYou can check out the campaign on the website and social media channels: Instagram, TikTok and YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"
GMG\u2019s Sun & Sand Sports has kickstarted its Back to School campaign with the message that sport is not just about winning \u2013 it\u2019s about having fun.
\nThe #MakeSportsFun concept encourages children and young adults to change the meaning of victory and empowering them to define what victory means to each one of them.
\nRapid societal and technological advancements mean that children are growing up in an increasingly competitive world. The pressure to excel in every sphere is intense.
\nParents, often unconsciously, impose their aspirations and dreams on their children to achieve. That, combined with the societal pressure to \u201cfit in\u201d by their peers, amplified by social media, shapes their behavior towards sport as an added pressure.
\nWhat was once supposed to be fun has turned into yet another series of validation, where achievement outweighs playing sports. Which is why a staggering 70% of children quit sports by the age of 13.
\nVideogames however, are a whole other ballgame. With videogames, kids are allowed to fail without the ever-watchful eye of their parents. They have more fun engaging with a game when there is less external pressure and judgement.
\nNo real-world consequences for losing or failing. They get to make mistakes, fail, and try again. Independently.
\nThey are truly free to have fun on their own terms. Bringing the judgement-free, light-hearted fun of video games into the world of sports is what this Back to School campaign intends on doing.
\n View this post on Instagram A post shared by Sun & Sand Sports | part of GMG (@sssports)
\n\u201cIn line with our efforts to constantly push the boundaries in delivering exceptional customer experiences, this year\u2019s Back to School campaign promises to be different and redefine the conversation of what validation means in sports, bringing back the fun and joy into sport. The objective is to encourage children to enjoy sports as much as they enjoy video games. We have done that by creating a world where real sports and elements from video games come together for children to enjoy. We want children to truly feel free and enjoy themselves playing the sports they like.\u201d explained Mohamed Bodiat, Senior Vice President Brands \u2013 Sports at GMG.
\nThe wide range of clothing, apparel and accessories featured in the Back To School visuals include some of the foremost global brands such as Nike, Adidas, Speedo, and Puma. Beyond clothing, Sun & Sand Sports also provides athletic equipment for swimming, yoga and much more.
\nYou can check out the campaign on the website and social media channels: Instagram, TikTok and YouTube.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/231752"}],"collection":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231752"}],"version-history":[{"count":2,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/231752\/revisions"}],"predecessor-version":[{"id":231754,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=\/wp\/v2\/posts\/231752\/revisions\/231754"}],"wp:attachment":[{"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportinfo.pro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}