Nike opens the region\u2019s first Nike Live concept in Dubai Marina Mall: \u201cNike by Marina\u201d \u2013 creating your new home of sport in the UAE \u2013 complete with Welcome Area, Living Room and Kitchen. Nike by Marina blends the brand\u2019s digital and physical platforms, with a human-focused service that\u2019s boosted by data insights.
\nThis is your neighbourhood Nike store, with a twist. The unique hub is now the touchpoint for the growing community of NikePlus members to engage with the brand, and a new destination for fitness, sports and Nike fans to get involved with apparel drops, special collabs and community events.
\nExpanding the pre-existing Nike Store in Dubai Marina Mall, the revamped hub has a range of features unique to the Nike Live concept, including an artist rug and map curtains in the Living Room, a functional community message board in the Welcome Area and cosy felt walls in the Stalls.
\n\u201cBeyond brick-and-mortar, and instead of scroll and click, Nike by Marina is first and foremost a service hub for our local NikePlus community,\u201d says Pradeep de Noronha, General Manager of Nike Middle East. \u201cDubai Marina is the perfect location to integrate our online and in-person experiences, within an environment that represents the hyperlocal future of Nike retail and customer engagement.\u201d<\/p>\n
Visitors can begin their retail experience at the Nike Sneaker Bar \u2013 located in the Kitchen \u2013 with a host of Nike Experts available to discuss lifestyle and performance footwear, as well as the shopper\u2019s unique needs. From consultation to fit and purchase, the Sneaker Bar could be the fastest shoe-buying experience, or the most thorough \u2013 based on the individual.
\nHighlighting inclusivity and diversity, vibrant Nike illustrations wrap around the exterior, featuring Nike Live\u2019s vibrant palette of bold, primary colours. \u201cDesigned From Her, for All\u201d \u2013 the artwork was commissioned by Nike from a celebrated Brazilian artist, and portrays the message that sports, fitness and athleisure are universally accessible.
\nNike by Marina tells the story of being part of a community not a clique, and when they say, \u201cJust do it\u201d, that doesn\u2019t mean doing it alone. Nike by Marina will become as a base for people to take the next step on their fitness journey, with apparel consultations, friendly advice and access to fun events.
\nNike by Marina debuts several firsts for Nike in Dubai, including WhatsApp messaging for sales and enquiries. In addition, Nike by Marina offers products for men and women that are informed by local and Nike.com bestsellers. Items that local NikePlus Members love will be available alongside a bi-weekly delivery of fresh arrivals \u2013 a first for Nike in the region. Stock will also include a select level of city-exclusive merchandise as well as seasonal picks from Nike collections.
\nNike by Marina opened at Dubai Marina Mall on 30th November 2021.
\nCONTACTS
\nFor more information about Nike by Marina, please contact:
\ninfo@stickygingerpr.com
\n050 163 5406
\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Nike opens the region\u2019s first Nike Live concept in Dubai Marina Mall: \u201cNike by Marina\u201d \u2013 creating your new home of sport in the UAE \u2013 complete with Welcome Area, Living Room and Kitchen. Nike by Marina blends the brand\u2019s digital and physical platforms, with a human-focused service that\u2019s boosted by data insights.
\nThis is your neighbourhood Nike store, with a twist. The unique hub is now the touchpoint for the growing community of NikePlus members to engage with the brand, and a new destination for fitness, sports and Nike fans to get involved with apparel drops, special collabs and community events.
\nExpanding the pre-existing Nike Store in Dubai Marina Mall, the revamped hub has a range of features unique to the Nike Live concept, including an artist rug and map curtains in the Living Room, a functional community message board in the Welcome Area and cosy felt walls in the Stalls.
\n\u201cBeyond brick-and-mortar, and instead of scroll and click, Nike by Marina is first and foremost a service hub for our local NikePlus community,\u201d says Pradeep de Noronha, General Manager of Nike Middle East. \u201cDubai Marina is the perfect location to integrate our online and in-person experiences, within an environment that represents the hyperlocal future of Nike retail and customer engagement.\u201d<\/p>\n
Visitors can begin their retail experience at the Nike Sneaker Bar \u2013 located in the Kitchen \u2013 with a host of Nike Experts available to discuss lifestyle and performance footwear, as well as the shopper\u2019s unique needs. From consultation to fit and purchase, the Sneaker Bar could be the fastest shoe-buying experience, or the most thorough \u2013 based on the individual.
\nHighlighting inclusivity and diversity, vibrant Nike illustrations wrap around the exterior, featuring Nike Live\u2019s vibrant palette of bold, primary colours. \u201cDesigned From Her, for All\u201d \u2013 the artwork was commissioned by Nike from a celebrated Brazilian artist, and portrays the message that sports, fitness and athleisure are universally accessible.
\nNike by Marina tells the story of being part of a community not a clique, and when they say, \u201cJust do it\u201d, that doesn\u2019t mean doing it alone. Nike by Marina will become as a base for people to take the next step on their fitness journey, with apparel consultations, friendly advice and access to fun events.
\nNike by Marina debuts several firsts for Nike in Dubai, including WhatsApp messaging for sales and enquiries. In addition, Nike by Marina offers products for men and women that are informed by local and Nike.com bestsellers. Items that local NikePlus Members love will be available alongside a bi-weekly delivery of fresh arrivals \u2013 a first for Nike in the region. Stock will also include a select level of city-exclusive merchandise as well as seasonal picks from Nike collections.
\nNike by Marina opened at Dubai Marina Mall on 30th November 2021.
\nCONTACTS
\nFor more information about Nike by Marina, please contact:
\ninfo@stickygingerpr.com
\n050 163 5406
\n\u00a0
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